The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
The only way to consistently grow in B2B is to be better than very good.
Interpretation
What this quote means
To succeed in B2B, you must strive for excellence beyond average performance.
Seth Godin emphasizes that in the competitive B2B environment, mere competence is insufficient for consistent growth. To truly succeed, businesses must not only meet expectations but exceed them, continuously aiming for exceptional performance and innovation to stand out and thrive.
Themes
B2BGrowthExcellenceSuccessBusiness
In practice
Example use cases
This quote can be used in a business seminar to motivate teams to exceed their targets.
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All quotes →Not adding value is the same as taking it away.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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