When you look at a strong brand, you see a promise.
When you look at a strong brand, you see a promise. - Jim Mullen
- Jim Mullen
Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery w… - Jim Mullen
Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery w…
Titanic got 14 nominations one per lifeboat. - Jim Mullen
Titanic got 14 nominations one per lifeboat.
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for m… - Jim Mullen
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for m…
Sometimes you get more creativity when you're in a box than when you can do anything. In really difficult situations, sometimes, you get the most int… - Jim Mullen
Sometimes you get more creativity when you're in a box than when you can do anything. In really difficult situations, sometimes, you get the most int…
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person'… - Jim Mullen
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person'…
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