Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages. In time, it's possible that your company will stand out from the crowd, and you'll be successful.
Interpretation
Take risks to promote your endeavors, even if it means embarrassing yourself for greater recognition.
This quote by Richard Branson emphasizes the importance of putting oneself out there for the sake of promoting a company. It suggests that embracing vulnerability and taking bold actions can lead to success and visibility in a crowded market, ultimately helping one's business stand out.
In practice
During a business seminar, you could quote this to encourage entrepreneurs to take bold actions.
Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be.
Some 80% of your life is spent working. You want to have fun at home; why shouldn't you have fun at work?
Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Please don’t get hung up on this question of whether you need to have experience in an industry before you launch your startup.
What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
What is it that you like doing? If you don't like it, get out of it, because you'll be lousy at it. You don't have to stay with a job for the rest of your life, because if you don't like it you'll never be successful in it.
Success attracts success and failure attracts failure because of the law of harmonious attraction.
Take your victories, whatever they may be, cherish them, use them, but don't settle for them.
A final victory is an accumulation of many short-term encounters. To lightly dismiss a success because it does not usher in a complete order of justice is to fail to comprehend the process of achieving full victory.
Don't start a company unless it's an obsession and something you love. If you have an exit strategy, it's not an obsession.
"Freedom, individualism, authenticity and being yourself so long as you don't hurt another's physical person or property: Sustained success comes only when you take what's unique about you and figure out how to make it useful!"
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