Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.

- Ian Brodie

Every study that's been done on email marketing has shown that increased frequency brings better results. If you're only emailing somebody once a mon…

- Ian Brodie

To 'coach' comes from the physical horse-and-buggy coach, referring to something that gets someone from where they are now to where they want to be. …

- Ian Brodie