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It would be counterproductive to tell people exactly what they are supposed to do and exactly how they are supposed to do it to a point where they become more concerned about your expectations than about completing their work in a quality way.
Douglas Conant
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Interpretation

What this quote means

Empowering individuals to focus on quality of work rather than rigid expectations fosters better results.

Douglas Conant emphasizes the importance of allowing individuals the freedom to approach their tasks without being overly constrained by specific expectations. When people focus too much on adhering to detailed directives, they may lose sight of the quality of their work. Effective leadership involves guiding rather than micromanaging, allowing team members to take ownership of their responsibilities and deliver exceptional results.

Themes

LeadershipEmpowermentQualityExpectationsWork

In practice

Example use cases

In a team meeting, I shared this quote to encourage my colleagues to focus on the quality of their projects.

More from Douglas Conant

Most people think of leaders as being these outgoing, very visible, and charismatic people, which I find to be a very narrow perception. The key challenge for managers today is to get beyond the surface of your colleagues. You might just find that you have introverts embedded within your organization who are natural-born leaders.
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You have to talk about mistakes and then talk about what you have learned and how to move forward. You acknowledge missteps right away, you deal with them, and you move ahead.
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Trust gives you the permission to give people direction, get everyone aligned, and give them the energy to go get the job done. Trust enables you to execute with excellence and produce extraordinary results. As you execute with excellence and deliver on your commitments, trust becomes easier to inspire, creating a flywheel of performance.
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Too many leaders are so caught up in the momentum of work that they lose sight of the opportunity to connect with people. I discovered that the more fully present I was with other people, the more fully present they were with me, and the more productive our relationship became over time.
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Often leaders have the best intentions, but people cannot read their minds. That's why it's important to declare yourself: Tell people why you choose to lead and the code you live by.
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The time to build a network is always before you need one.
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Quote by Douglas Conant | QuoteProject