Quotes on Business Strategy

The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.

The very essence of leadership is that you have to have vision. You can't blow an uncertain trumpet.

If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan. 'But,' people may say, 'I've got a complex strategy. It can't be reduced to a page.' That's nonsense. That's not a complex strategy. It's a complex thought about the strategy.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.

Unless a variety of opinions are laid before us, we have no opportunity of selection, but are bound of necessity to adopt the particular view which may have been brought forward.

Cutting prices or putting things on sale is not sustainable business strategy.

If you know neither the enemy nor yourself, you will succumb in every battle

The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

If everyone is thinking alike, then somebody isn't thinking.

What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.

Sound strategy starts with having the right goal

I claim not to have controlled events, but confess plainly that events have controlled me.

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.