Quotes on Business

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

The way a team plays as a whole determines its success.

The group will not prosper if the leader grabs the lion's share of the credit for the good work that has been done.

If you don't hire at least one or two people that are smarter than you are, then you're a terrible manager and I don't need you.

We live in an age in which superfluous ideas abound and essential ideas are lacking.

Advertising doesn't create a product advantage. It can only convey it.

Just because you are CEO, don't think you have landed. You must continually increase your learning, the way you think, and the way you approach the organization. I've never forgotten that.

I realized about 10 years ago that my wealth has to go back to society. A fortune, the size of which is hard to imagine, is best not passed on to one's children. It's not constructive for them.

In three years, every product my company makes will be obsolete. The only question is whether we will make them obsolete or somebody else will.

There's only one trick in software, and that is using a piece of software that's already been written.

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

My father taught me to always do more than you get paid for as an investment in your future.

Create the impression of endless willingness to compromise and you almost invite deadlines. That's the challenge we now have in North Korea and have had in North Korea for 10 years. In this sense, diplomacy and foreign policy and other elements of political activity have to be closely linked and have to be understood by the negotiators

Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.

If a thing is old, it is a sign that it was fit to live. Old families, old customs, old styles survive because they are fit to survive. The guarantee of continuity is quality. Submerge the good in a flood of the new, and good will come back to join the good which the new brings with it. Old-fashioned hospitality, old-fashioned politeness, old-fashioned honor in business had qualities of survival. These will come back.

Nobody can think straight who does not work. Idleness warps the mind.

We know nothing about motivation. All we can do is write books about it.

Don't let the mistakes and disappointments of the past control and direct your future.