Quotes on Business

Each close you use should be an educational process by which you are able to raise the value in the prospect's mind.

Look Back in forgiveness, forward in hope, down in compassion and up in gratitude.

If everyone is thinking alike, then somebody isn't thinking.

'Tis the business of little minds to shrink; but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death.

Marketing is too important to be left to the marketing department.

Individuals don't win in business, teams do.

Both my mother and I were determined that we weren't going to stay on welfare. We always worked toward doing better, toward having a better life. We never had any doubts that we would.

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

Listen. Take the best. Leave the rest.

When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.

Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

My definition of success? The more you are actively and practically engaged, the more successful you will feel.

Engage your emotions at work. Your instincts and emotions are there to help you.

The only things that evolve by themselves in an organization are disorder, friction and malperformance.

The greatest challenge to organizations is the balance between continuity and change. You need both. At different times, the balance is slightly more over here, or slightly more over there, but you need both. And balance is basically the greatest task in leadership. Organizations have to have continuity, and yet if there is not enough new challenge, not enough change, they become empty bureaucracies, awfully fast.

If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.

Noone's a leader if there are no followers.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

What you say in advertising is more important than how you say it.