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I never design a building before I've seen the site and met the people who will be using it.
The only important thing about design is how it relates to people.
But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.
If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
It is easy to fail when designing an interactive experience. Designers fail when they do not know the audience, integrate the threads of content and context, welcome the public properly, or make clear what the experience is and what the audience's role in it will be.
No design works unless it embodies ideas that are held common by the people for whom the object is intended.
At a meta level, design connects the dots between mere survival and humanism.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Content precedes design. Design in the absence of content is not design, it's decoration.
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Good design is a lot like clear thinking made visual.
Graphic design will save the world right after rock and roll does.
If design isn't profitable, then it's art.
A designer can mull over complicated designs for months. Then suddenly the simple, elegant, beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He is.
The hole and the patch should be commensurate.
Rejection process is not fun. It's the red pen on the page, the discarded sketch, sometimes is the only way forward.
Design is the application of intent - the opposite of happenstance, and an antidote to accident.
An electrician isn't an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That's our job.
The easier you make it for people to go, the more likely they are to stay.
Beauty is the ultimate defense against complexity.
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