Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure.
Thomas Watson, Jr.Read
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Interpretation
Good design enhances the effectiveness of a quality product, but it cannot make a poor product successful.
This quote by Thomas Watson, Jr. emphasizes the importance of product quality over design. While great design can significantly boost the appeal and usability of a product, it does not compensate for fundamental shortcomings in the product itself. Therefore, to truly succeed, companies must focus on producing high-quality products alongside thoughtful design.
In practice
In a presentation about product development, you could quote this to illustrate the need for focusing on quality.
Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure.
The worst possible thing ... was to lie dead in the water with any problem. Solve it, solve it quickly ... If you solved it wrong, it would come back and slap you in the face, and then you could solve it right.
If you stand up and be counted, from time to time you may get yourself knocked down. But remember this: A man flattened by an opponent can get up again. A man flattened by conformity stays down for good.
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.
I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.
Content precedes design. Design in the absence of content is not design, it's decoration.
Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.
Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.
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