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Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Thomas Watson, Jr.
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Interpretation

What this quote means

Good design enhances the effectiveness of a quality product, but it cannot make a poor product successful.

This quote by Thomas Watson, Jr. emphasizes the importance of product quality over design. While great design can significantly boost the appeal and usability of a product, it does not compensate for fundamental shortcomings in the product itself. Therefore, to truly succeed, companies must focus on producing high-quality products alongside thoughtful design.

Themes

DesignProductQualityPotentialBusiness

In practice

Example use cases

In a presentation about product development, you could quote this to illustrate the need for focusing on quality.

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Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure.
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