Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure.
Thomas Watson, Jr.Read
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Interpretation
Good design enhances the effectiveness of a quality product, but it cannot make a poor product successful.
This quote by Thomas Watson, Jr. emphasizes the importance of product quality over design. While great design can significantly boost the appeal and usability of a product, it does not compensate for fundamental shortcomings in the product itself. Therefore, to truly succeed, companies must focus on producing high-quality products alongside thoughtful design.
In practice
In a presentation about product development, you could quote this to illustrate the need for focusing on quality.
Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure.
The worst possible thing ... was to lie dead in the water with any problem. Solve it, solve it quickly ... If you solved it wrong, it would come back and slap you in the face, and then you could solve it right.
If you stand up and be counted, from time to time you may get yourself knocked down. But remember this: A man flattened by an opponent can get up again. A man flattened by conformity stays down for good.
Form must never trump function. Some objects are made to look so smooth, you don't know where to pick them up or how to turn them on. If I'm designing a garlic press or cheese grater, I need my hand to fit comfortably on it. I like to know, instinctively, how to use it.
Often the most important moment in the design process is figuring out what the right question is.
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
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