Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure.
Thomas Watson, Jr.Read
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Interpretation
Good design enhances the effectiveness of a quality product, but it cannot make a poor product successful.
This quote by Thomas Watson, Jr. emphasizes the importance of product quality over design. While great design can significantly boost the appeal and usability of a product, it does not compensate for fundamental shortcomings in the product itself. Therefore, to truly succeed, companies must focus on producing high-quality products alongside thoughtful design.
In practice
In a presentation about product development, you could quote this to illustrate the need for focusing on quality.
Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure.
The worst possible thing ... was to lie dead in the water with any problem. Solve it, solve it quickly ... If you solved it wrong, it would come back and slap you in the face, and then you could solve it right.
If you stand up and be counted, from time to time you may get yourself knocked down. But remember this: A man flattened by an opponent can get up again. A man flattened by conformity stays down for good.
Design principle: Take things away until the design breaks, then put that last thing back in.
Goal we've always had for design at Apple is to create solutions that are inevitable.
Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.
Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
You cannot understand good design if you do not understand people; design is made for people.
Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.
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