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The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
There is but one law for all, namely that law which governs all law, the law of our Creator, the law of humanity, justice, equity - the law of nature and of nations.
It's important that we invest in America - literally. The terrorists wanted to destroy our economy, and we can't let our system fall apart. We also have to invest in one another.
Mere parsimony is not economy. Expense, and great expense, may be an essential part in true economy.
Cheap booze is a false economy.
Among a people generally corrupt liberty cannot long exist.
On the political front, of course it's a zero-sum game. If it's all white males holding positions, you bring 10 women in, then it's, 'Women are coming!' Get 10 blacks and it's, 'Blacks are coming!' 'Hispanics are coming!' Zero-sum game. The seatmates might change but the chairs don't move. In the economy, the number of chairs can actually increase.
In turning from the smaller instruments in frequent use to the larger and more important machines, the economy arising from the increase of velocity becomes more striking.
The global industrial economy is the engine for massive environmental degradation and massive human (and nonhuman) impoverishment.
Political Economy means that everybody except politicians must be economical.
Were the Soviet Union to sink tomorrow under the waters of the ocean, the American military-industrial establishment would have to go on, substantially unchanged, until some other adversary could be invented. Anything else would be an unacceptable shock to the American economy.
A proper community, we should remember also, is a commonwealth: a place, a resource, an economy. It answers the needs, practical as well as social and spiritual, of its members - among them the need to need one another. The answer to the present alignment of political power with wealth is the restoration of the identity of community and economy. (pg. 63, "Racism and the Economy")
If we are looking for insurance against want and oppression, we will find it only in our neighbors' prosperity and goodwill and, beyond that, in the good health of our worldly places, our homelands. If we were sincerely looking for a place of safety, for real security and success, then we would begin to turn to our communities - and not the communities simply of our human neighbors but also of the water, earth, and air, the plants and animals, all the creatures with whom our local life is shared. (pg. 59, "Racism and the Economy")
The economy is a wholly owned subsidiary of the environment, not the reverse.
People are only mean when they're threatened, and that's what our culture does. That's what our economy does.
From cradle to grave this problem of running order through chaos, direction through space, discipline through freedom, unity through multiplicity, has always been, and must always be, the task of education, as it is the moral of religion, philosophy, science, art, politics and economy; but a boy's will is his life, and he dies when it is broken, as the colt dies in harness, taking a new nature in becoming tame.
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