Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo BurnettRead
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Interpretation
What this quote means
Create content that is straightforward, appealing, and enjoyable for the audience.
This quote by Leo Burnett emphasizes the importance of simplicity and appeal in creative work, particularly in advertising and design. By advocating for simplicity and memorability, it calls for creators to engage their audience through visually inviting and enjoyable presentations that captivate interest and promote readability.
Themes
SimplicityCreativityDesignEngagementAudience
In practice
Example use cases
During a workshop on graphic design, to emphasize the importance of clear visuals...
More from Leo Burnett
All quotes βCuriosity about life in all of its aspects, I think, is still the secret of great creative people.
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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
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A good ad which is not run never produces sales.
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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Too many ads that try not to go over the reader's head end up beneath his notice.
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