The best ideas come as jokes. Make your thinking as funny as possible.
David OgilvyRead
Topic
289 quotes
The best ideas come as jokes. Make your thinking as funny as possible.
To be creative means to be in love with life. You can be creative only if you love life enough that you want to enhance its beauty, you want to bring a little more music to it, a little more poetry to it, a little more dance to it.
The law of floatation was not discovered by contemplating the sinking of things, but by contemplating the floating of things which floated naturally, and then intelligently asking why they did so.
Much of our American progress has been the product of the individual who had an idea; pursued it; fashioned it; tenaciously clung to it against all odds; and then produced it, sold it, and profited from it.
Innovation happens when people are given the freedom to ask questions and the resources and power to find the answers.
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
Nearly 100% of innovation-from business to politics-is inspired not by "market analysis" but by people who are supremely pissed off by the way things are.
Colleagues should take care of each other, have fun, celebrate success, learn by failure, look for reasons to praise not to criticize, communicate freely and respect each other.
Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric.
Most innovation is not done by research institutes and national laboratories. It comes from manufacturing - from companies that want to extend their product reach, improve their costs, increase their returns. What's very important is in-house research.
Nothing is more dangerous than a dogmatic worldview - nothing more constraining, more blinding to innovation, more destructive of openness to novelty.
Managing innovation will increasingly become a challenge to management, and especially to top management, and a touchstone of its competence.
A person with a new idea is a crank until the idea succeeds.
He that will not apply new remedies must expect new evils; for time is the greatest innovator.
I can't understand why people are frightened of new ideas. I'm frightened of the old ones.
Once you get to the Enlightenment, the way that powers get to be hyperpowers isn't just by conquest. It's through commerce and innovation. Societies like the Dutch Republic and the United States used tolerance to become a magnet for enterprising immigrants.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
Part of the puzzle, surely, lies in the disconnect between official rhetoric and lived realities. Americans are constantly extolling “traditions”; litanies to family values are at the center of every politician’s discourse. And yet the culture of America is extremely corrosive of family life, indeed of all traditions except those redefined as “identities” that fit in the larger patterns of distinctiveness, cooperation, and openness to innovation.
Recognise excellence. Celebrate weirdness and innovation. Oddballs should be cherished, if they can do something other people can't do.
Great innovations, powerful interactions and real art are often produced by someone in a state of wonder. Looking around with stars in your eyes and amazement at the tools that are available to you can inspire generosity and creativity and connection
If you have ideas, you have the main asset you need, and there isn't any limit to what you can do with your business and your life. Ideas are any man's greatest asset.
Subscribe for the occasional hand-picked quote. No noise.