Explore Quotes on Marketing

Over the past two decades the pharmaceutical industry has moved very far from its original high purpose of discovering and producing useful new drugs. Now primarily a marketing machine to sell drugs of dubious benefit, this industry uses its wealth and power to co-opt every institution that might stand in its way, including the US Congress, the FDA, academic medical centers, and the medical profession itself.

Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.

The music that I make is pretty sincere; it's from my heart and I love it, and what just happened is more people have started to connect with my heart, and I haven't followed some kind of marketing scheme.

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Marketing has always been about the same thing - who your customers are and where they are.

And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

The best marketing strategy is to destroy your industry before your competition does.

Market-driven design builds the success of the product's marketing into the product itself.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Marketing management is now tribal leadership.

If you can't make money from attention, you should do something else for a living.

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.

Good marketers measure.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

If you can't sell to 1 in 1000, why market to a million?

But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.