A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookRead
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A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Marketing is too important to be left to the marketing department.
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