The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You can’t take them with you. But they work f….

I believe a man is better anchored who has a belief in the Supreme Being..

No business can succeed in any great degree without being properly organized..

Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton..

I was long brought up to think that it was nothing short of a crime to miss a sale..

In retailing, the formula happens to be a basic liking for human beings, plus integrity, plus industry, plus the ability to see the other fellow's po….

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership..

Salesmanship, too, is an art; the perfection of its technique requires study and practice..

We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store..

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man..

Theory is splendid but until put into practice, it is valueless..

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization..

Men are not great or small because of their material possessions. They are great or small because of what they are..

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition..

The best teamwork comes from men who are working independently toward one goal in unison..

Do not primarily train men to work. Train them to serve willingly and intelligently..

Exchange ideas frequently..

Success cannot come from standstill men. Methods change and men must change with them..

Change is vital, improvement the logical form of change..

Responsibility is always a sign of trust..

I will have no man work for me who has not the capacity to become a partner..