True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It ask….

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes w….

The fault is in the system and not in the men..

We spend a lot of time teaching leaders what to do. We don't spend enough time teaching leaders what to stop. Half the leaders I have met don't need ….

Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off i….

Growth that adds volume without improving productivity is fat. Growth that diminishes productivity is cancer..

Through systematic terror, through indoctrination, through systematic manipulation of stimulus, reward, and punishment, we can today break man and co….

[T]hroughout the ages to be educated meant to be unproductive.... our word "school" - and its equivalent in all European languages - derives from a G….

The honest work of yesterday has lost its social status, its social esteem..

Most executives have learned that what one postpones, one actually abandons ... timing is a most important element in the success of any effort. To d….

The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast..

Knowledge is the source of Wealth. Applied to tasks we already know, it becomes Productivity. Applied to tasks that are new, it becomes Innovation..

There are only two things in a business that make money - innovation and marketing, everything else is cost..

Marketing and innovation produce results; all the rest are costs..

Above all, innovation is not invention. It is a term of economics rather than of technology..

An established company which, in an age demanding innovation, is not able to innovation, is doomed to decline and extinction..

No other area offers richer opportunities for successful innovation than the unexpected success..

Effective innovations start small. They are not grandiose. They try to do one specific thing..

It is commonly believed that innovations create changes - but few ever do. Successful innovations exploit changes that have already happened..

Time is the scarcest resource..

Innovation opportunities do not come with the tempest but with the rustling of the breeze..