Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid abou….

I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or that the client thinks it'….

Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the po….

For the average audience, the credits tell them there's only three minutes left to eat popcorn. I take this ‘dead’ period and try to do more than si….

Have you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institution….

My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metapho….

Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity..

I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent..

I often think that presentations are more difficult than the work itself..

The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not go….

Logos are a graphic extension of the internal realities of a company..

You know, whenever I was presented with a challenge that brought up feelings of fear or self-doubt, I almost always said, 'Yes'..

Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story.

You see an artist, a creative person, can accept criticism or can live with the criticism much more easily than with being ignored. Criticism makes y….

Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem….

Whether or not you believe in God, you can probably sign on to the idea that being kind to others is divine. Just remember to include yourself in tha….

Design is thinking made visual..

There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing usef….

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually m….