Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.
Interpretation
Trust your instincts and ideas, even if they seem simple; they may be the best solutions.
This quote by Saul Bass emphasizes the importance of having faith in our own ideas, especially those that may initially seem straightforward or simplistic. The tendency to doubt these ideas due to fear or hesitation could prevent us from recognizing their true potential and effectiveness, which often lie in their simplicity.
In practice
During a brainstorming session, you can use this quote to encourage team members to share their spontaneous ideas without overthinking them.
Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
I want to make beautiful things, even if nobody cares.
Logos are a graphic extension of the internal realities of a company.
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
Integrity is unity of the personality; it implies being brutally honest with ourselves about our intentionality. Since intentionality is inextricably bound up with the daimonic, this is never an easy, nor always pleasant pursuit. But being willing to admit our daimonic tendencies - to know them consciously and to wisely oversee them - brings with it the invaluable blessing of freedom, vigor, inner strength, and self-acceptance.
In the dim background of our mind we know meanwhile what we ought to be doing: getting up, dressing ourselves, answering the person who has spoken to us, trying to make the next step in our reasoning. But somehow we cannot start.
I have not seen a person who loved virtue, or one who hated what was not virtuous. He who loved virtue would esteem nothing above it.
Anger is a poison. It eats us inside. We think when we hate someone we hurt them, but hatred is a curved blade, and the harm we do to others we also do to ourselves.
Intelligence and education that hasn't been tempered by human affection isn't worth a damn.
Be discreet in all things, and so render it unnecessary to be mysterious about any.
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