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Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.
Saul Bass
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Interpretation

What this quote means

Trust your instincts and ideas, even if they seem simple; they may be the best solutions.

This quote by Saul Bass emphasizes the importance of having faith in our own ideas, especially those that may initially seem straightforward or simplistic. The tendency to doubt these ideas due to fear or hesitation could prevent us from recognizing their true potential and effectiveness, which often lie in their simplicity.

Themes

IdeasSimplicityTrustFearCreativity

In practice

Example use cases

During a brainstorming session, you can use this quote to encourage team members to share their spontaneous ideas without overthinking them.

More from Saul Bass

Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
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In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
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My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
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I want to make beautiful things, even if nobody cares.
Saul BassRead
Logos are a graphic extension of the internal realities of a company.
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My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
Saul BassRead

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