Simon Sinek

There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details.

You'll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us.

The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do.

To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.

In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.

In this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check.

If you hire people just because they can do a job, they'll work for your money, but if they believe what you believe, they'll work for you with blood and sweat and tears.

Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.

Any parent who tells their kids that they can't attend a school play or go to a soccer match because they have to work is kidding themselves. It's OK to miss a game or two or a performance here and there, but it's not all right to miss the majority of them.

Spending too much time focused on others' strengths leaves us feeling weak. Focusing on our own strengths is what, in fact, makes us strong.

Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful.

The cost of leadership is self-interest.

Most politicians are not authentic.

Money is a short-term result that incentivizes short-term decision making.

Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates.

I'd rather play in the major leagues and have some bad games than play consistently good ball in the minors.

Directions are instructions given to explain how. Direction is a vision offered to explain why.

Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.

All the great organizations in the world, all have a sense of why that organization does what it does.

Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.

Bad leaders believe that they have to project control at all times.