The most powerful element in advertising is the truth..

Good advertising does not just circulate information. It penetrates the public mind with desires and belief..

The difference between the forgettable and the enduring is artistry..

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody agai….

Adapt your techniques to an idea, not an idea to your techniques..

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or ….

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them..

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive..

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things ….

It's not just what you say that stirs people. It's the way that you say it..

Creativity is the most practical thing a businessman can employ..

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way..

The heart of creativity is discipline..

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're….

If your advertising goes unnoticed, everything else is academic!.

In advertising, not to be different is virtually suicidal..

Let us prove to the world that good taste, good art, and good writing can be good selling..

Nobody counts the number of ads you run; they just remember the impression you make..

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors..

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art..

Persuasion is not a science but an art.