In advertising, not to be different is virtually suicidal.
William BernbachRead
The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
Interpretation
Truth requires belief, which comes from effective communication and creativity.
This quote emphasizes the intricacies of effective communication, highlighting that for truth to be acknowledged and believed, it must first be articulated in an engaging and original manner. It underscores the idea that listeners must be captivated and attentive to truly understand and accept what is being conveyed, suggesting that creativity and imagination are essential components of impactful communication.
In practice
In a speech about effective leadership, you might say, 'Remember, the truth isn't the truth until people believe you.'
In advertising, not to be different is virtually suicidal.
Don't confuse good taste with the absence of taste.
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Let us prove to the world that good taste, good art, and good writing can be good selling.
There is only one excuse for a speaker's asking the attention of his audience: he must have either truth or entertainment for them.
To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.
COMMUNICATION: If I had to pick a first rule of communication-the one practice above all others that opens the door to connecting with others-it would be to look for common ground. Too often people see communication as the process of transmitting massive amounts of information to other people. But that's the wrong picture. Communication is a journey. The more that people have in common, the better the chance that they can take that journey together.
So if you aspire to be a good conversationali st, be an attentive listener. To be interesting, be interested. Ask questions that other persons will enjoy answering. Encourage them to talk about themselves and their accomplishments
Why do people who consider themselves good communicators often fail to actually hear each other? Often it's due to a mismatch of styles: To someone who prefers to vent, someone who prefers to explain seems patronizing; explainers experience venters as volatile.
People say conversation is a lost art; how often I have wished it were.
Subscribe for the occasional hand-picked quote. No noise.