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The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.
William Bernbach
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Interpretation

What this quote means

Truth requires belief, which comes from effective communication and creativity.

This quote emphasizes the intricacies of effective communication, highlighting that for truth to be acknowledged and believed, it must first be articulated in an engaging and original manner. It underscores the idea that listeners must be captivated and attentive to truly understand and accept what is being conveyed, suggesting that creativity and imagination are essential components of impactful communication.

Themes

TruthCommunicationBeliefImaginationEngagement

In practice

Example use cases

In a speech about effective leadership, you might say, 'Remember, the truth isn't the truth until people believe you.'

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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
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Let us prove to the world that good taste, good art, and good writing can be good selling.
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