You have to be aware of what the audience's expectations are, and then you have to pervert them, basically, and hit them upside the head from a direction they weren't looking.
Interpretation
Understanding audience expectations can help create surprising and impactful work.
Wes Craven emphasizes the importance of recognizing audience expectations in creative endeavors, suggesting that true artistry involves not just meeting those expectations but subverting them to create a powerful surprise. This approach can lead to more engaging and memorable experiences for the audience, challenging their perceptions and delighting them in unexpected ways.
In practice
During a film festival, discussing how a director completely flipped the script on traditional horror tropes.
That's what's great about the horror genre is that you're getting a load of people together in the cinema at the same place and the same time, having them all experience extreme fear and come out alive at the end. It's an uplifting experience, and there's a sense of elation.
You don't enter the theater and pay your money to be afraid. You enter the theater and pay your money to have the fears that are already in you when you go into a theater dealt with and put into a narrative.
If something comes along that is totally outside of horror, fine, but I find there's an immense amount of freedom within the genre.
I couldn't find an actor to play Freddy Krueger with the sense of ferocity I was seeking. Everyone was too quiet, too compassionate towards children. Then Robert Englund auditioned.
I was paralyzed from the chest down when I was 19, so I kind of put my head together about dying, and I think I've come to terms with it.
Looking back now, if I went to film school, it probably would have helped knowing what the best of the best of foreign films were, but that wasn't the case. In some ways, I think that led to my originality, because I hadn't seen anybody else.
Music can lift us out of depression or move us to tears - it is a remedy, a tonic, orange juice for the ear.
Fashion is something you attach to yourself, put on, and through that interaction the meaning of it is born. Without the wearing of it, it has no meaning, unlike a piece of art. It is fashion because people want to buy it now, because they want to wear it now, today. Fashion is only the right now.
Couldn't imagine any other way of living, outside of books, outside my work. Which doesn't mean I am not interested in other things, of course - I am interested in many things. But the center, the crux, is always literature.
There are so few roles out there. And even if it is a film that could be led by a black actress, how many times is that film going to get funded? Let's just be real. But it's not just black people. It's Asians, it's Hispanic people if you're not Salma Hayek. It's hard. It's hard to get films funded.
He would stab his best friend for the sake of writing an epigraph on his tombstone.
The first act of insight is throw away the labels. In fiction, while we do not necessarily write about ourselves, we write out of ourselves, using ourselves; what we learn from, what we are sensitive to, what we feel strongly about--these become our characters and go to make our plots. Characters in fiction are conceived from within, and they have, accordingly, their own interior life; they are individuals every time.
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