The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever.
Interpretation
A back door in technology compromises security, making everyone vulnerable.
Tim Cook emphasizes the dangers of allowing governments to have backdoor access to technology systems, suggesting that such access undermines the safety and security of all users. By rejecting the notion of back doors, he advocates for the protection of individual privacy and the integrity of technological systems against unauthorized access.
In practice
Using this quote in a discussion on cybersecurity at a tech conference.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Technology will move faster than governments, so don't legislate before you understand the consequences.
I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.
Quite a lot has been written, including by me, about the effect of social media on politics, and in particular the way in which the algorithms built into Facebook and YouTube are more likely to spread angry, extremist and deliberately provocative political language.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
We have reason not to be afraid of the machine, for there is always constructive change, the enemy of machines, making them change to fit new conditions.
One reason you should not use web applications to do your computing is that you lose control. It's just as bad as using a proprietary program. Do your own computing on your own computer with your copy of a freedom-respecting program. If you use a proprietary program or somebody else's web server, you're defenceless.
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