The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever.
Interpretation
A back door in technology compromises security, making everyone vulnerable.
Tim Cook emphasizes the dangers of allowing governments to have backdoor access to technology systems, suggesting that such access undermines the safety and security of all users. By rejecting the notion of back doors, he advocates for the protection of individual privacy and the integrity of technological systems against unauthorized access.
In practice
Using this quote in a discussion on cybersecurity at a tech conference.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
I confess that in 1901 I said to my brother Orville that man would not fly for fifty years.
People who are more than casually interested in computers should have at least some idea of what the underlying hardware is like. Otherwise the programs they write will be pretty weird.
If you love a medium made of software, there's a danger that you will become entrapped in someone else's recent careless thoughts. Struggle against that.
[People] somehow assume that the Internet is going to be the catalyst of change that will push young people into the streets, while in fact it may actually be the new opium for the masses which will keep the same people in their rooms downloading pornography.
There is people who make stuff with words. There is people who make stuff with programs. And I really believe that that whole creative culture, people didn't realize how creative programming is. And anybody who's done it of course knows that not only is it creative, but it's incredibly absorbing.
There are lots of Linux users who don't care how the kernel works, but only want to use it. That is a tribute to how good Linux is.
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