The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever.
Interpretation
A back door in technology compromises security, making everyone vulnerable.
Tim Cook emphasizes the dangers of allowing governments to have backdoor access to technology systems, suggesting that such access undermines the safety and security of all users. By rejecting the notion of back doors, he advocates for the protection of individual privacy and the integrity of technological systems against unauthorized access.
In practice
Using this quote in a discussion on cybersecurity at a tech conference.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Every one of today's smartphones has thousands of times more processing power than the computers that guided astronauts to the moon.
As our technology evolves, we will have the capacity to reach new, ever-increasing depths. The question is what kind of technology, in the end, do we want to deploy in the far reaches of the ocean? Tools of science, ecology and documentation, or the destructive tools of heavy industry?
I have got a scheme to make a thing in the form of a horse with a steam engine in the inside so contrived as to move an immense pair of wings, fixed on the outside of the horse, in such a manner as to carry it up into the air while a person sits on its back.
From now on, the technology companies that succeed will be those that have developed skills at listening and a sophisticated understanding of their customers' industries.
I was in Bangalore, India, the Silicon Valley of India, when I realized that the world was flat.
The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
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