The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever.
Interpretation
A back door in technology compromises security, making everyone vulnerable.
Tim Cook emphasizes the dangers of allowing governments to have backdoor access to technology systems, suggesting that such access undermines the safety and security of all users. By rejecting the notion of back doors, he advocates for the protection of individual privacy and the integrity of technological systems against unauthorized access.
In practice
Using this quote in a discussion on cybersecurity at a tech conference.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
It is not necessary to conceal anything from a public insensible to contradiction and narcotized by technological diversions.
Quite a lot has been written, including by me, about the effect of social media on politics, and in particular the way in which the algorithms built into Facebook and YouTube are more likely to spread angry, extremist and deliberately provocative political language.
We no longer think of chairs as technology; we just think of them as chairs. But there was a time when we hadn't worked out how many legs chairs should have, how tall they should be, and they would often 'crash' when we tried to use them.
We're at the point now where the challenge isn't how to communicate effectively with e-mail; it's ensuring that you spend your time on the e-mail that matters most.
Whatever they announce, they announce. They're in their honeymoon period, and anything they announce gets hype ... They will obviously branch out beyond Internet search, but I think the expectations won't live up to reality.
The Internet will make every enterprise a publisher.
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