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Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.
Ben Horowitz
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Interpretation

What this quote means

Innovation often starts with ideas that seem poor or unviable, especially in large companies.

This quote emphasizes that the path to true innovation is often littered with ideas that may initially appear to be bad. In large companies, the bureaucratic structures can stifle creative thinking, making it harder for unconventional ideas to emerge and be explored, which is critical for true innovation.

Themes

InnovationBad IdeasCreativityBusinessChange

In practice

Example use cases

This quote can be used in a corporate training session on fostering a culture of creativity.

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Quote by Ben Horowitz | QuoteProject