QuoteProject
Business isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the value of what we do. But "enterprise" ( a lovely word ) is about heart. About beauty. It's about art. About people throwing themselves on the line. It's about passion and the selfless pursuit of an ideal.
Tom Peters
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Interpretation

What this quote means

Business is more than just profit; it’s about passion and connecting with people.

In this quote, Tom Peters emphasizes that true enterprise transcends mere financial gain. He argues that business should be rooted in passion and an artistic approach, highlighting the importance of human connection and the pursuit of ideals, rather than just focusing on profit as a standalone objective.

Themes

BusinessPassionValueEnterpriseArtPeopleHeart

In practice

Example use cases

This quote would be great in a speech about the importance of values in business.

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