Process improvement programs are like teaching people how to fish. Strategy maps and scorecards teach people where to fish.
Robert S. KaplanRead
Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.
Interpretation
Aligning a company's capabilities with its promise to customers is crucial for effective strategy execution.
This quote emphasizes the importance of ensuring that a company's strengths and operations are consistently matched with what it promises to deliver to its customers. Only when these elements are aligned can a company effectively execute its strategy and achieve its goals, leading to customer satisfaction and business success.
In practice
In a business presentation discussing strategic planning.
Process improvement programs are like teaching people how to fish. Strategy maps and scorecards teach people where to fish.
Obvious prospects for physical growth in a business do not translate into obvious profits for investors.
The buyer is entitled to a bargain. The seller is entitled to a profit. So there is a fine margin in between where the price is right. I have found this to be true to this day whether dealing in paper hats, winter underwear or hotels.
If you can tune into the fantasy life of an 11-year-old girl, you can make a fortune in this business.
You go to any MBA program, and you will be taught the theory of the firm, that the purpose of the firm is the maximization of return on invested capital. I always thought this was a kind of lunacy.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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