How can any company know if its processes, products, people are safe? Only if everyone is watching and telling the truth. The first part can be assumed; the second cannot.
Margaret HeffernanRead
I don't think a true company - one that builds sustainable value - can ever only exist online or remotely.
Interpretation
A successful company needs physical presence and personal connections, not just an online existence.
Margaret Heffernan emphasizes the importance of building genuine, lasting relationships in business. While technology and remote work can enhance operations, they cannot replace the value of in-person interactions and a tangible community that contribute to a company's sustainability and success.
In practice
In a business conference, to highlight the importance of personal connections.
How can any company know if its processes, products, people are safe? Only if everyone is watching and telling the truth. The first part can be assumed; the second cannot.
Most executives I know are so action-oriented, or action-addicted, that time for reflection is the first casualty of their success.
Once you have power, you are inevitably surrounded by people who have their own agendas and will tell you whatever advances them.
If the company depends entirely on you - your creativity, ingenuity, inspiration, salesmanship or charisma - nobody will want to buy it. The risk and the dependency are too great.
Those in powerless positions aren't about to complain about bullying bosses, abusive supervisors or corrupt co-workers. There is no safe way to do so and no process that promises redress.
Bosses and leaders everywhere should cherish the people who bring them bad news, disappointing data or hard problems.
In the long run managements stressing accounting appearance over economic substance usually achieve little of either.
I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry, and I think you innovate and you add value, deliver value back to customers, and you get value back from the world.
I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
China is very entrepreneurial but has no rule of law. Europe has rule of law but isn't entrepreneurial. Combine rule of law, entrepreneurialism and a generally pro-business policy, and you have Apple.
Marketing is too important to be left to the marketing department.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
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