Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
Screw the competition - focus on good customer service.
Interpretation
What this quote means
Prioritizing customer service is more important than worrying about competitors.
In this quote, Richard Branson emphasizes the significance of focusing on providing excellent customer service rather than fixating on what competitors are doing. He suggests that businesses should prioritize their customersβ needs and experiences, as good service will ultimately lead to greater success than merely trying to outdo competitors.
Themes
Customer ServiceBusinessCompetitionSuccessFocus
In practice
Example use cases
Using this quote during a team meeting to emphasize the importance of customer relations.
More from Richard Branson
All quotes βIt's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be.
Richard BransonRead
Some 80% of your life is spent working. You want to have fun at home; why shouldn't you have fun at work?
Richard BransonRead
Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Richard BransonRead
Please donβt get hung up on this question of whether you need to have experience in an industry before you launch your startup.
Richard BransonRead
What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
Richard BransonRead
Similar quotes
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip KotlerRead
It is difficult, but not impossible, to conduct strictly honest business.
Mahatma GandhiRead
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Howard SchultzRead
Owning a popular sports team is very different than any other type of business. They don't throw parades when Apple has the biggest quarter in corporate history. People don't call and email asking for anyone from the team to come visit their sick child. They don't cry as they request a jersey of their child's favorite player to be buried with them.
Mark CubanRead
The companies that survive longest are the one's that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.
Charles HandyRead
There's nothing worse that you can do than create an aura about a company that's not substantiated by fact. It's not only ineffective but actually harmful to the company. You can create an image or whatever, but it won't stick.
Saul BassRead