For me, style is about quality, integrity and timelessness. It is free of trends but always feels fresh and new.
Ralph LaurenRead
I don't design clothes, I design dreams.
Interpretation
What this quote means
The focus of the designer is not merely on clothes but on the aspirations and fantasies they inspire.
Ralph Lauren's quote emphasizes the idea that fashion is not just about fabric and design; it is about creating an experience and invoking emotions. By stating that he designs dreams, he suggests that clothing can transform perceptions, uplift spirits, and provide a sense of identity, making fashion an art form that connects deeply with people's aspirations and dreams.
Themes
FashionDreamsDesignAspirationIdentity
In practice
Example use cases
During a fashion show, discussing the vision of the designer.
More from Ralph Lauren
All quotes βIt's the kind of clothes that mothers and daughters can wear, in terms of concept... It's not about age. It's about taste, and it's about lifestyle. I believe women of all ages can wear anything.
Ralph LaurenRead
Fashion is transient, trends come and go. I believe in style, not fashion.
Ralph LaurenRead
We all get report cards in many different ways, but the real excitement of what you're doing is in the doing of it. It's not what you're gonna get in the end - it's not the final curtain - it's really in the doing it, and loving what you're doing.
Ralph LaurenRead
My philosophy has always been that I can sell chinos and T-shirts and $5,000 gowns - they just have to be the best of what they are.
Ralph LaurenRead
We all have to fight to maintain our unique style and taste in a world that would have us conform.
Ralph LaurenRead
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