We run the company by questions, not by answers.
Eric SchmidtRead
We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance.
Interpretation
What this quote means
Meeting consumer expectations is crucial as they are less forgiving than enterprise clients.
This quote highlights the misconception that enterprise clients are the most demanding customers. In reality, individual consumers often have higher expectations and are quicker to disengage if their needs are not met, indicating that businesses must prioritize customer satisfaction to succeed.
Themes
ConsumerSatisfactionEnterpriseExpectationsCustomers
In practice
Example use cases
During a company meeting to discuss customer service policies.
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People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them.
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