The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.
Interpretation
What this quote means
Sharing personal identities can empower others facing similar struggles.
In this quote, Tim Cook emphasizes the importance of visibility and representation for the LGBTQ+ community. He suggests that his openness about his sexual orientation is a small price to pay if it can provide support, comfort, or inspiration to others who may be struggling with their own identities, thereby promoting a sense of equality and belonging.
Themes
IdentityInspirationEqualityVisibilityComfort
In practice
Example use cases
Using this quote in a speech at a Pride event to emphasize the importance of representation.
More from Tim Cook
All quotes →There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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