When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
Interpretation
This quote highlights the importance of values and care in product development over commercial pressure.
Jonathan Ive emphasizes that the true essence of product development lies in aligning with core values and a genuine sense of care for users, rather than succumbing to corporate pressures or market competition. He advocates for a focus on creating high-quality products that genuinely serve people, reflecting an ethical approach to design.
In practice
During a keynote address on ethical technology practices.
When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Goal we've always had for design at Apple is to create solutions that are inevitable.
The marketplace judges technologies by their practical effectiveness, by whether they succeed or fail to do the job they are designed to do.
An algorithm must be seen to be believed.
I don't have any authority over Linux other than this notion that I know what I'm doing.
I'm always interested in what you can do with technology that people haven't thought of doing yet.
Most of the time spent wrestling with technologies that don't quite work yet is just not worth the effort for end users, however much fun it is for nerds like us.
The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.
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