It is not so much the content of what one says as the way in which one says it. However important the thing you say, what's the good of it if not heard or, being heard, not felt?
Interpretation
The delivery of a message is as important as the message itself.
This quote emphasizes the significance of how we communicate our thoughts and feelings. It suggests that even if the content of our message is important, it loses its impact if it is not delivered in an engaging way that resonates with the audience.
In practice
During a presentation at work, one could use this quote to highlight the importance of effective communication to ensure the audience is engaged.
I think the written word is probably the best medium of communication because you have time to reflect, you have time to choose your words, to get your sentences exactly right. Whereas when you're being interviewed, say, you have to talk on the fly, you have to improvise, you can change sentences around, and they're not exactly right.
Listen twice as much as you speak.
You need to tell the truth to the audience, or they will throw a brick through the TV. They'll turn you off.
I learned to write because I am one of those people who somehow cannot manage the common communications of smiles and gestures, but must use words to get across things that other people would never need to say.
If the communications media are a good destined for all humanity, then ever-new means must be found - including recourse to opportune legislative measures - to make possible a true participation in their management by all. The culture of co-responsibility must be nurtured.
Always try to use the language so as to make quite clear what you mean and make sure your sentence couldn't mean anything else.
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