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The myth of unending consumption has taken the place of the belief in life everlasting.
Ivan Illich
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Interpretation

What this quote means

This quote critiques the idea that endless consumption can substitute for deeper values such as the belief in a meaningful existence.

Ivan Illich's quote suggests that modern society often prioritizes material consumption over spiritual or existential beliefs. The 'myth of unending consumption' implies that people have come to view constant acquisition as synonymous with fulfillment, overshadowing the more profound belief in a purposeful life that transcends mere consumption. This shift reflects a crisis of meaning in contemporary culture, where the pursuit of material goods replaces the quest for deeper understanding and connection to life itself.

Themes

ConsumptionBeliefLifeMeaningMaterialism

In practice

Example use cases

In a speech about sustainable living, one might quote this to emphasize the need for a shift away from consumerism.

More from Ivan Illich

In a consumer society there are inevitably two kinds of slaves: the prisoners of addiction and the prisoners of envy.
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School is the advertising agency which makes you believe that you need the society as it is.
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The pupil is ... 'schooled' to confuse teaching with learning, grade advancement with education, a diploma with competence, and fluency with the ability to say something new.
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Effective health care depends on self-care; this fact is currently heralded as if it were a discovery.
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Modern medicine is a negation of health. It isn't organised to serve human health, but only itself, as an institution. It makes more people sick than it heals.
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