Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.
Interpretation
What this quote means
Focus on exceeding customer expectations to outpace your competitors.
Richard Branson emphasizes the importance of raising customer expectations when pursuing new business opportunities. By consistently over-delivering on promises, a business can gain a competitive advantage, leaving rivals unable to keep up with your level of service and quality.
Themes
BusinessCustomersExpectationsSuccessCompetition
In practice
Example use cases
This quote could be used in a business presentation when discussing customer service strategies.
More from Richard Branson
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