Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be?
Interpretation
What this quote means
Belief in one's goals can greatly influence the outcome of those goals.
This quote by Richard Branson highlights the importance of having a strong conviction in both personal and business objectives. It suggests that the level of enthusiasm and pride one holds for their work directly affects its success; if a person does not value their efforts, it is unlikely that others will as well, emphasizing the need for self-belief to inspire confidence in others.
Themes
BeliefSuccessPrideObjectivesBusinessPersonal
In practice
Example use cases
Using this quote in a motivational speech to inspire entrepreneurs.
More from Richard Branson
All quotes →It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be.
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Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
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Please don’t get hung up on this question of whether you need to have experience in an industry before you launch your startup.
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What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
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