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People regard CGI as a gimmick; they almost blame CGI for a bad story or a bad script. They talk about CGI as if it's responsible for a drop in standards.
Peter Jackson
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Interpretation

What this quote means

The quote critiques the tendency to blame CGI for poor storytelling, emphasizing the importance of narrative over technology.

Peter Jackson's quote highlights a common misconception within the film industry that computer-generated imagery (CGI) is to blame for subpar storytelling and overall cinematic standards. He suggests that rather than focusing on the technology, critics should address the foundational elements of a film, such as the script and the story, which ultimately determine its quality.

Themes

CgiStorytellingFilmStandardsTechnology

In practice

Example use cases

This quote could be used in a film studies class when discussing the role of technology in storytelling.

More from Peter Jackson

I think we're going to enter a phase where there's less interest in the CGI and there's a demand for story again. I think we've dropped the ball a little bit on stories for the sake of the amazing toys that we've played with.
Peter JacksonRead
We're human beings, and we want stories. We're always going to be entertained and have our emotions touched by humanity and by things that we recognize in our own lives. So whilst every now and again we'll be happy to watch a bubblegum film, it's never gonna be the only things that get made.
Peter JacksonRead
I have a freedom that's incredibly valuable. Obviously my freedom is far smaller in scale than people like Zemeckis and Spielberg have here. But it's comparable. I can dream up a project, develop it, make it, control it, release it.
Peter JacksonRead
Adapting a novel is not really about being faithful to every word and every moment the author has created. It's more about that same story being filtered through somebody else's sensibility.
Peter JacksonRead
As a filmmaker, I believe in trying to make movies that invite the audience to be part of the film; in other words, there are some films where I'm just a spectator and am simply observing from the front seat. What I try to do is draw the audience into the film and have them participate in what's happening onscreen.
Peter JacksonRead
The most honest form of filmmaking is to make a film for yourself.
Peter JacksonRead

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