QuoteProject
People don't buy for logical reasons. They buy for emotional reasons.
Zig Ziglar
ShareWTF𝕏

Interpretation

What this quote means

People make purchasing decisions based on their feelings rather than logic.

This quote emphasizes the idea that consumers are driven more by their emotions than by logical reasoning when making buying decisions. It suggests that understanding and appealing to the emotional aspects of a customer’s mindset can be more effective than relying solely on factual information or rational arguments in sales and marketing strategies.

Themes

Emotional BuyingConsumer BehaviorMarketingSalesZig Ziglar

In practice

Example use cases

In a marketing presentation to emphasize the importance of emotional storytelling.

More from Zig Ziglar

If you learn from defeat, you haven't really lost.
Zig ZiglarRead
I read for the 'ah-ha's,' the information that makes a light bulb go off in my mind. I want to put information in my mind that is going to be the most beneficial to me, my family and my fellow man - financially, morally, spiritually, and emotionally.
Zig ZiglarRead
You cannot rise about your words. A lot of people use foul, pornographic, filthy, language and you SEE, all of those words paint pictures and they reveal the internal thinking of the person on the inside. YOU cannot RISE (forward, onward upward) above your words.
Zig ZiglarRead
Hope is the foundational quality of all change, and encouragement is the fuel which keeps hope alive.
Zig ZiglarRead
Setting goals helps bring your future into your present and the present is the only time we can take action.
Zig ZiglarRead
Happiness is the ability to move forward, knowing the future will be better than the past.
Zig ZiglarRead

Similar quotes

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Simon MainwaringRead
Advertising doesn't create a product advantage. It can only convey it.
William BernbachRead
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Roy H. WilliamsRead
You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
Seth GodinRead
Styling cars sells cars and safety does not.
Lee IacoccaRead
Brand is not what you say it is. It’s what they say it is.
Marty NeumeierRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.