If you learn from defeat, you haven't really lost.
Zig ZiglarRead
People don't buy for logical reasons. They buy for emotional reasons.
Interpretation
What this quote means
People make purchasing decisions based on their feelings rather than logic.
This quote emphasizes the idea that consumers are driven more by their emotions than by logical reasoning when making buying decisions. It suggests that understanding and appealing to the emotional aspects of a customerβs mindset can be more effective than relying solely on factual information or rational arguments in sales and marketing strategies.
Themes
Emotional BuyingConsumer BehaviorMarketingSalesZig Ziglar
In practice
Example use cases
In a marketing presentation to emphasize the importance of emotional storytelling.
More from Zig Ziglar
All quotes βI read for the 'ah-ha's,' the information that makes a light bulb go off in my mind. I want to put information in my mind that is going to be the most beneficial to me, my family and my fellow man - financially, morally, spiritually, and emotionally.
Zig ZiglarRead
You cannot rise about your words. A lot of people use foul, pornographic, filthy, language and you SEE, all of those words paint pictures and they reveal the internal thinking of the person on the inside. YOU cannot RISE (forward, onward upward) above your words.
Zig ZiglarRead
Hope is the foundational quality of all change, and encouragement is the fuel which keeps hope alive.
Zig ZiglarRead
Setting goals helps bring your future into your present and the present is the only time we can take action.
Zig ZiglarRead
Happiness is the ability to move forward, knowing the future will be better than the past.
Zig ZiglarRead
Similar quotes
People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.
Lewis HowesRead
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Jay BaerRead
When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.
Charles DuhiggRead
Brand is not what you say it is. Itβs what they say it is.
Marty NeumeierRead
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip KotlerRead
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William BernbachRead