The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
Interpretation
What this quote means
Marketing is an ongoing activity that occurs in every aspect of a business, from hiring to communication.
This quote by Seth Godin emphasizes that marketing is not confined to traditional advertising; it is inherently a part of all business operations, including hiring, firing, customer service interactions, and internal communications. It suggests that every action taken by a company can influence its public perception and brand identity, underscoring the importance of consistent and thoughtful execution in every aspect of business practices.
Themes
MarketingBusinessCommunicationBrandInteraction
In practice
Example use cases
In a business seminar discussing the importance of branding and operations.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
Seth GodinRead
Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
Seth GodinRead
Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
Seth GodinRead
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Seth GodinRead
Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth GodinRead
Similar quotes
Great advertising, in and of itself, becomes a benefit of the product.
George LoisRead
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. WilliamsRead
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Jay BaerRead
Advertising is only evil when it advertises evil things.
David OgilvyRead
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip KotlerRead
I do not regard advertising as entertainment or an art form, but as a medium of information.
David OgilvyRead