The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere.
Interpretation
The App Store has democratized the opportunity for young entrepreneurs to achieve global success quickly.
Tim Cook highlights how the introduction of the App Store has revolutionized the tech landscape, enabling young individuals with innovative ideas to create companies that can reach a global audience in a matter of months. Before the App Store, it was uncommon for young entrepreneurs to succeed on such a large scale, but now, numerous success stories serve as evidence of this newfound possibility.
In practice
In a speech at a tech conference, one could use this quote to emphasize the importance of platforms that enable young innovators.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
The great conquest is the result of small, unnoticed victories.
There is no evidence that success in business will make us happy people or allow us to have happy families.
There is a difference between WISHING for a thing and being READY to receive it. No one is ready for a thing, until he believes he can acquire it. The state of mind must be BELIEF, not mere hope or wish. Open-mindedness is essential for belief.
A champion is afraid of losing. Everyone else is afraid of winning.
The formula is simple - do more of what is working, do less of what isn't, and try on new behaviors to see if they produce better results.
In my career, I thought I've never wanted to get anywhere in particular. I just wanted to work with interesting people on interesting projects.
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