The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere.
Interpretation
The App Store has democratized the opportunity for young entrepreneurs to achieve global success quickly.
Tim Cook highlights how the introduction of the App Store has revolutionized the tech landscape, enabling young individuals with innovative ideas to create companies that can reach a global audience in a matter of months. Before the App Store, it was uncommon for young entrepreneurs to succeed on such a large scale, but now, numerous success stories serve as evidence of this newfound possibility.
In practice
In a speech at a tech conference, one could use this quote to emphasize the importance of platforms that enable young innovators.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
I think people have learned that Herbie Hancock can be defined as someone that you won't be able to figure out what he's going to do next. The sky is the limit as far as I'm concerned.
You should always have a product that has nothing to do with who you are or what people think about you... so that you never start thinking that your product is you, or your fame or your aura.
I've been working every year since I started acting, and I got many awards before I won the Oscar for 'The Queen.'
There is no short cut to achievement. Life requires thorough preparation - veneer isn't worth anything.
All of my fights are planned. I study my opponents from A to Z. How he walks, how he looks, how he speaks, gestures of the human body, which is a certain language that provides you lots of information if you have the ability to read it. You just need to pay attention to it and gain experience over the years.
I have stocked shelves, waited on tables, and bartended. I have been a salesperson at many levels. Each giving me a unique view of what made a company successful and, even more importantly, what made a company fail.
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