The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere.
Interpretation
The App Store has democratized the opportunity for young entrepreneurs to achieve global success quickly.
Tim Cook highlights how the introduction of the App Store has revolutionized the tech landscape, enabling young individuals with innovative ideas to create companies that can reach a global audience in a matter of months. Before the App Store, it was uncommon for young entrepreneurs to succeed on such a large scale, but now, numerous success stories serve as evidence of this newfound possibility.
In practice
In a speech at a tech conference, one could use this quote to emphasize the importance of platforms that enable young innovators.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
I came to realize that my money problems, worries, and shortages largely began and ended with the person in my mirror. I realized also that if I could learn to manage the character I shaved with every morning, I would win with money.
Every journey toward a dream is personal, and as a result, so is the price that must be paid for it.
When I was younger, I felt pressure to become someone else once I became successful.
We have usually made our best purchases when apprehensions about some macro event were at a peak. Fear is the foe of the faddist, but the friend of the fundamentalist.
When I came into the music, I was forced to be a CEO. I was forced to be an entrepreneur; I was forced to... because I was looking for a deal. I didn't have this grand scheme of starting a record company and then morphing into a clothing empire.
The ability to concentrate and to use your time well is everything if you want to succeed in business--or almost anywhere else for that matter.
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