You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
Interpretation
What this quote means
This quote emphasizes the rarity of true courage in professional fields, particularly in arts and graphics, where conformity often prevails.
George Lois highlights a significant issue in creative professions: many individuals lack the courage to express their unique ideas and instead conform to prevailing trends. This lack of bravery inhibits innovation and personal expression, as most professionals are swayed by popular opinion rather than standing firm in their convictions and creativity. Lois calls for greater courage among artists and creatives to differentiate themselves and contribute original work.
Themes
CourageCreativityArtsInnovationIndividuality
In practice
Example use cases
During a motivational speech at an art college to inspire students to embrace their unique vision.
More from George Lois
All quotes βTruly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
Great advertising, in and of itself, becomes a benefit of the product.
George LoisRead
Similar quotes
Women are strong. We can do it all. But not always at the same time.
Diane Von FurstenbergRead
For cancer patients like me, and for others who suffer from chronic or life-threatening illnesses, natural disasters don't put health on the back burner.
Suleika JaouadRead
When fear makes your choices for you, no security measures on earth will keep the things you dread from finding you. But if you can avoid avoidance - if you can choose to embrace experiences out of passion, enthusiasm, and a readiness to feel whatever arises - then nothing, nothing in all this dangerous world, can keep you from being safe.
Martha BeckRead
People with a mental illness aren't mentally weak. In fact, many of them are incredibly strong. And just like everyone else, they possess the ability to create positive change in their lives.
Amy MorinRead
My parents told me in the very beginning as a young child when I raised the question about segregation and racial discrimination, they told me not to get in the way, not to get in trouble, not to make any noise.
John LewisRead
Listeners, that brings us to the end of another Potterwatch. We donβt know when it will be possible to broadcast again, but you can be sure we shall be back. Keep twiddling those dials: the next password will be βMad-Eye.β Keep each other safe. Keep faith. Good night.
J. K. RowlingRead