In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
Interpretation
What this quote means
The quote emphasizes the distinction between mere design and the power of communication in conveying ideas.
George Lois highlights the importance of communicating ideas effectively rather than focusing solely on the aesthetic aspects of design. He sees himself not merely as a designer but as a communicator who translates big ideas into messages that resonate with people, suggesting that the essence of creativity lies in conveying thoughts and stories rather than just creating visually appealing forms.
Themes
CommunicationDesignIdeasCreativityArt
In practice
Example use cases
In a speech about creativity in marketing campaigns.
More from George Lois
All quotes βYou can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
Great advertising, in and of itself, becomes a benefit of the product.
George LoisRead
Similar quotes
I know I'm not the kind of music that's going to have tons of screaming fans, and I'm not gonna be everyone's cup of tea. I just want to do as good a job as I can.
HozierRead
All writing is communication; creative writing is communication through revelation-it is the Self-escaping into the open.
E. B. WhiteRead
The main thing in making art often is letting go of your expectation and your idea.
Agnes MartinRead
I was in a queer mood, thinking myself very old: but now I am a woman again - as I always am when I write.
Virginia WoolfRead
Men profess to be lovers of music, but for the most part they give no evidence in their opinions and lives that they have heard it.
Henry David ThoreauRead
Punk is not dead. Punk will only die when corporations can exploit and mass produce it.
Jello BiafraRead