In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
Interpretation
What this quote means
The quote emphasizes the uniqueness and impact of exceptional images over countless others, highlighting the need for quick understanding.
George Lois suggests that truly remarkable images stand out in a sea of visual content, rendering most other images insignificant. He highlights the importance of being able to grasp the essence of an image almost instantaneously, reflecting on the power of visual art to convey complex ideas and emotions quickly.
Themes
ImagesArtUnderstandingVisualImpact
In practice
Example use cases
In a photography class, this quote can inspire students to focus on creating impactful images.
More from George Lois
All quotes βYou can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
Great advertising, in and of itself, becomes a benefit of the product.
George LoisRead
Similar quotes
It's what I do well - I write about things that make people uncomfortable. That's probably the only thing I do better than my peers.
Janis IanRead
Acting is make-believe. I never believe I'm the character; I want you to believe.
Kirk DouglasRead
I always say that music is a small drop in the ocean of life. I was told a long time ago that your horn, or whatever instrument you play, is a means to be in the world.
Wayne ShorterRead
The aim of our studies is to prove that color is the most relative means of artistic expression, that we never really perceive what color is physically.
Josef AlbersRead
I had so much fun doing Django, and I love westerns so much that after I taught myself how to make one, it's like, 'OK, now let me make another one now that I know what I'm doing.'
Quentin TarantinoRead
So long as you write what you wish to write, that is all that matters; and whether it matters for ages or only for hours, nobody can say. But to sacrifice a hair of the head of your vision, a shade of its colour, in deference to some Headmaster with a silver pot in his hand or to some professor with a measuring-rod up his sleeve, is the most abject treachery, and the sacrifice of wealth and chastity which used to be said to be the greatest of human disasters, a mere flea-bite in comparison.
Virginia WoolfRead