In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
Interpretation
What this quote means
The quote emphasizes the uniqueness and impact of exceptional images over countless others, highlighting the need for quick understanding.
George Lois suggests that truly remarkable images stand out in a sea of visual content, rendering most other images insignificant. He highlights the importance of being able to grasp the essence of an image almost instantaneously, reflecting on the power of visual art to convey complex ideas and emotions quickly.
Themes
ImagesArtUnderstandingVisualImpact
In practice
Example use cases
In a photography class, this quote can inspire students to focus on creating impactful images.
More from George Lois
All quotes βYou can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
Great advertising, in and of itself, becomes a benefit of the product.
George LoisRead
Similar quotes
Every viewer who ever turned on 'Doctor Who' has taken him into his heart. He belongs to all of us.
Peter CapaldiRead
His talent was as natural as the pattern that was made by the dust on a butterfly's wings. At one time he understood it no more than the butterfly did and he did not know when it was brushed or marred.
Ernest HemingwayRead
I wanted to emulate music from America - young punks playing rock n' roll is what it was. I read part of Keith Richards' autobiography, and it was totally parallel with me, learning from American records.
Jimmy PageRead
I find in all the artists that I admire most a disturbing element, a distortion, giving evidence of a struggle . . . . In great art, this conflict is hidden, it is unresolved. All that is bursting with energy is disturbing - not perfect.
Henry MooreRead
If you did not write every day, the poisons would accumulate and you would begin to die, or act crazy or both-you must stay drunk on writing so reality cannot destroy you.
Ray BradburyRead
A painter must think of everything he sees as being there entirely for his own use and pleasure.
Lucian FreudRead