In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
Interpretation
The quote emphasizes the uniqueness and impact of exceptional images over countless others, highlighting the need for quick understanding.
George Lois suggests that truly remarkable images stand out in a sea of visual content, rendering most other images insignificant. He highlights the importance of being able to grasp the essence of an image almost instantaneously, reflecting on the power of visual art to convey complex ideas and emotions quickly.
In practice
In a photography class, this quote can inspire students to focus on creating impactful images.
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
I've done truth to power all my life. It's got me into trouble, but who cares?
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
Great advertising, in and of itself, becomes a benefit of the product.
I'd rather direct than produce. Any day. And twice on Sunday.
You know you've achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.
What always made me proud - almost blushing with pride - is that Francis Coppola, Martin Scorsese, Steven Spielberg all told me that 'The Conformist' is their first modern influence.
In documentary filmmaking, there's a tradition of telling stories about victims. We often do that from a very patronizing place, but mostly we do it from a very selfish place, to reassure ourselves that our lives are in sympathy and solidarity with the victims.
If the poetry world celebrate its female stars at the true level of their productivity and influence, poetry would wind up being a largely female world, and the men would leave.
As long as you have the acting chops and the desire to get inside a character, you can play anything.
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