In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
Interpretation
What this quote means
Standing up against authority can lead to challenges, but it is worth it for truth.
This quote by George Lois highlights the importance and difficulty of speaking truth to power, emphasizing that while it can result in negative consequences, the act of doing so is valuable and should not be disregarded. It reflects a commitment to honesty and integrity in the face of opposition, suggesting that the pursuit of truth is a noble endeavor regardless of the troubles it may bring.
Themes
TruthPowerCourageIntegrityHonesty
In practice
Example use cases
This quote could be used in a speech about advocacy and fighting for social justice.
More from George Lois
All quotes →You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
Great advertising, in and of itself, becomes a benefit of the product.
George LoisRead
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