In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
Interpretation
Standing up against authority can lead to challenges, but it is worth it for truth.
This quote by George Lois highlights the importance and difficulty of speaking truth to power, emphasizing that while it can result in negative consequences, the act of doing so is valuable and should not be disregarded. It reflects a commitment to honesty and integrity in the face of opposition, suggesting that the pursuit of truth is a noble endeavor regardless of the troubles it may bring.
In practice
This quote could be used in a speech about advocacy and fighting for social justice.
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
Great advertising, in and of itself, becomes a benefit of the product.
If women are being oppressed in Egypt or children are being forced to join armies in the Congo, for example, it is not only acceptable but wonderful for Americans to be concerned, outraged, and active.
Since the birth of our nation, the steady performance of the Marine Corps in fighting America's battles has made it the very symbol of military excellence. The Corps has come to be recognized worldwide as an elite force of fighting men, renowned for their physical endurance, for their high level of obedience, and for the fierce pride they take, as individuals, in the capacity for self discipline.
It’s a wonder I’m even alive. Sometimes I think that. I think that I can’t believe I haven’t killed myself. But there’s something in me that just keeps going on. I think it has something to do with tomorrow, that there is always one, and that everything can change when it comes.
There are two ways of avoiding fear: one is by persuading ourselves that we are immune from disaster, and the other is by the practice of sheer courage. The latter is difficult, and to everybody becomes impossible at a certain point. The former has therefore always been more popular. Primitive magic has the purpose of securing safety, either by injuring enemies, or by protecting oneself by talismans, spells, or incantations.
Rape is one of the most terrible crimes on earth and it happens every few minutes. The problem with groups who deal with rape is that they try to educate women about how to defend themselves. What really needs to be done is teaching men not to rape. Go to the source and start there.
I had used eclectic therapy and behavior therapy on myself at the age of 19 to get over my fear of public speaking and of approaching young women in public.
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