The law of property determines who owns something, but the market determines how it will be used.
Ronald CoaseRead
Roughly speaking, when you are dealing with business firms operating in a competitive system, you can assume that they're going to act rationally. Why? Because someone in a firm who buys things at $10 and sells them for $8.00 isn't going to last very long in that firm.
Interpretation
Firms in a competitive market act rationally to survive.
The quote by Ronald Coase emphasizes that in a competitive business environment, firms are incentivized to make rational decisions in order to remain viable. If a firm consistently operates at a loss, such as buying products for $10 and selling them for $8, it will struggle to survive because rational economic behavior dictates that firms must seek profit to continue their operations effectively.
In practice
During a business seminar to illustrate the importance of making wise financial decisions.
The law of property determines who owns something, but the market determines how it will be used.
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