Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.
Michael GerberRead
I've said it for four decades - work 'on' your business, not just 'in' your business!
Interpretation
What this quote means
Focus on building and strategizing your business rather than just managing daily tasks.
This quote emphasizes the importance of taking a step back from the daily operations and instead concentrating on the growth and development of your business. It suggests that business owners should spend time on strategic planning and overall vision rather than becoming overly engrossed in routine tasks that are less impactful in the long run.
Themes
BusinessStrategyGrowthOperationsEntrepreneurship
In practice
Example use cases
During a business seminar, I quoted Gerber to emphasize the importance of strategic planning.
More from Michael Gerber
All quotes βThe only choice that leads small business owners to real success in their endeavors is the one that requires real thought. Understanding and building the systems they need within their company to afford them a framework of organization that can scale the business from a company of one to a company of one thousand.
Michael GerberRead
Quit being 'busy' and start actively owning and operating your company, and you'll be able to understand where the money is coming from and how to make more of it.
Michael GerberRead
Most people who go into business for themselves and, therefore, believe they are entrepreneurs, are doomed to struggle because they don't have a true Entrepreneurial Perspective. They have a Technician's Perspective.
Michael GerberRead
The entrepreneur rarely thinks in terms of what he or she wants, but dreams about results - always results and nothing but results - that can solve someone else's problem or contribute to making someone else's life better.
Michael GerberRead
Here's the problem with phones - they are a ready-made diversion from the considerably harder work of growing a business.
Michael GerberRead
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