If you don't have a real stake in the new, then just surviving on the old - even if it is about efficiency - I don't think is a long-term game.
Satya NadellaRead
Wherever we are seeing something getting used, that to us is an early indicator that there might be something that people want. And then let's figure out how to make that great. And then let's go figure out monetization.
Interpretation
The quote emphasizes the importance of recognizing user needs and iterating on solutions to create value before considering monetization.
Satya Nadella highlights the significance of observing how products or services are utilized as a precursor to understanding market demand. Once a need is identified, the focus shifts to enhancing the quality of the offering, followed by exploring ways to monetize it effectively. This perspective encourages a user-centric approach in innovation and business strategy.
In practice
In a business meeting discussing product strategy, this quote can demonstrate the importance of customer feedback.
If you don't have a real stake in the new, then just surviving on the old - even if it is about efficiency - I don't think is a long-term game.
You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.
What matters is 'Have you done a better job of making our experiences feel like home on Windows?' That's our real goal, and that's what we're going to stay focused on.
If you don't jump on the new, you don't survive.
I want everyone inside of Microsoft to take that responsibility. This is not about top-line growth. This is not about bottom-line growth. This is about us individually having a growth mindset.
At Microsoft, we're aspiring to have a living, learning culture with a growth mindset that allows us to learn from ourselves and our customers. These are the key attributes of the new culture at Microsoft, and I feel great about how it seems to be resonating and how it's seen as empowering.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
Business men are to be pitied who do not recognize the fact that the largest side of their secular business is benevolence. ... No man ever manages a legitimate business in this life without doing indirectly far more for other men than he is trying to do for himself.
What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.
Profit is not the purpose of a business, but rather the test of its validity
If you go to a venture firm, what you're doing is you're buying money from them in exchange for equity. They have a commodity that they're selling and they have to differentiate themselves.
Be influenced by nothing but your clients' interests. Tell them the truth.
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