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In the technotronic society the trend would seem to be towards the aggregation of the individual support of millions of uncoordinated citizens, easily within the reach of magnetic and attractive personalities exploiting the latest communications techniques to manipulate emotions and control reason.
Zbigniew Brzezinski
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Interpretation

What this quote means

The quote warns about how modern communication can manipulate individual thoughts and emotions through charismatic leaders.

Zbigniew Brzezinski highlights the dangers of a technologically advanced society where uncoordinated individuals can be swayed by the charisma of influential figures. He emphasizes that these personalities exploit communication technologies to manipulate emotions, potentially leading to a loss of rationality among the populace. This notion raises concerns about the collective vulnerability of society to emotional manipulation, particularly in political and social contexts.

Themes

ManipulationTechnologyCommunicationSocietyEmotions

In practice

Example use cases

During a seminar on media influence, this quote can be used to illustrate how technology impacts public opinion.

More from Zbigniew Brzezinski

Regret what? That secret operation was an excellent idea. It had the effect of drawing the Russians into the Afghan trap and you want me to regret it? The day that the Soviets officially crossed the border, I wrote to President Carter. We now have the opportunity of giving to the USSR its Vietnam war. Indeed, for almost 10 years, Moscow had to carry on a war unsupportable by the government, a conflict that brought about the demoralization and finally the breakup of the Soviet empire.
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During the twentieth century, men fought on behalf of nationalism. Yet the wars they fought were also engendered by dislocations in world markets and by social revolution stimulated by the coming of the industrial age.
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Constant reference to a 'war on terror' did accomplish one major objective: It stimulated the emergence of a culture of fear.
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Iraq may have been a preview of that, but it's still redeemable if we get out fast. In a war with Iran, we'll get dragged down for 20 or 30 years. The world will condemn us. We will lose our position in the world.
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The congressional role in declaring war is especially important not when the United States is the victim of an attack, but when the United States is planning to wage war abroad.
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There may be circumstances in which damaging our relationship with countries over human rights is counterproductive and the benefits to human rights may be very small because of our limited capacity to enforce our stance. That was the dilemma the United States faced after Tiananmen Square.
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