QuoteProject
That's the whole point of good propaganda. You want to create a slogan that nobody's going to be against, and everybody's going to be for. Nobody knows what it means, because it doesn't mean anything.
Noam Chomsky
ShareWTF𝕏

Interpretation

What this quote means

Effective propaganda creates universal slogans that resonate with everyone despite their lack of clear meaning.

Noam Chomsky's quote emphasizes the power of propaganda in shaping public opinion. It suggests that the most effective slogans are those that garner widespread support without requiring a deep understanding or clear definition. This phenomenon highlights how language can be manipulated to unite people under a common banner, while often obscuring the complexities of the ideas or policies being promoted. In essence, it warns us to be critical of messages that evoke strong emotional responses without substantive content.

Themes

PropagandaSlogansMeaningPublic OpinionLanguageManipulation

In practice

Example use cases

In a political campaign, one might use this quote to illustrate the effectiveness of catchy slogans.

More from Noam Chomsky

There is no plausible theory under which the record of the Pentagon Papers can be interpreted as relating to the national defense.
Noam ChomskyRead
The 'free-floating intellectual' may occupy himself with problems because of their inherent interest and importance, perhaps to little effect.
Noam ChomskyRead
If you're teaching today what you were teaching five years ago, either the field is dead or you are.
Noam ChomskyRead
There are very few people who are going to look into the mirror and say, 'That person I see is a savage monster;' instead, they make up some construction that justifies what they do.
Noam ChomskyRead
The Republican Party has become overwhelmingly so extreme that it's hardly a traditional political party anymore.
Noam ChomskyRead
There is still much debate about whether torture has been effective in eliciting information - the assumption being, apparently, that if it is effective, then it may be justified.
Noam ChomskyRead

Similar quotes

Absolute freedom of the press to discuss public questions is a foundation stone of American liberty.
Herbert HooverRead
Religion is comparable to a childhood neurosis.
Sigmund FreudRead
There should be weeping at a man's birth, not at his death.
Baron De MontesquieuRead
What good does it do me if Christ was born in Bethlehem once if he is not born again in my heart through faith?
OrigenRead
You cannot attain to charity except through humility.
Saint AugustineRead
Ender nodded. It was a lie, of course, that it wouldn’t hurt a bit. But since adults always said it when it was going to hurt, he could count on that statement as an accurate prediction of the future. Sometimes lies were more dependable than the truth.
Orson Scott CardRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.

Quote by Noam Chomsky | QuoteProject